The competing applications have detailed startup profiles which describe the customer problem, the startups solution, the business model, team composition, commitment and structure, the sales strategy among other aspects. The overall startup profile will be used by the competition judges who will mostly be investors to score the potential of the startup to become a sustainable high growth enterprise. The Finalists of Pivot East 2013 listed by category are as follows:

Mobile Finance Category

Mobile Enterprise Category

Mobile Society Category

Mobile Entertainment Category

Mobile Utilities Category

Editor’s note: Information from the Pivot East website